Media PR (Crypto PR)
We have direct access to contributors of 150+ business and crypto media (Yahoo Finance, Forbes, Cointelegraph etc.)
We also provide explosive PR options – when you don’t pay for any articles but we create a “media virus” around your company so that all the media desire to spread a word about you just because “it sounds really hype”.
Public Relations is an essential part of image and brand making. The image a company wants to convey will be perceived by viewers, readers and audiences only via the actions made by the company in the mediascape. This includes forums, chat boards, publications, blogs and other resources that act as launchpads for various kinds of announcements and messages that a company is sharing.
Crypto PR has existed since the inception of the decentralized industry and encompasses the same competencies and areas that other public relations sectors delve into. However, with crypto PR, the essence of the matter is connected with the perception of the industry as a whole, which predetermines much of the vector that specialists in the field will be taking. Crypto public relations is all about making sure that audiences and communities receive a positive image of a project via news feeds and other communication channels.
A crypto PR agency is also a common occurrence in the industry, as it is the work of experienced specialists to promote projects and highlight their actions in prominent media outlets after determining the light in which some piece of information should be presented. However, such agencies also deal with routine issues, such as crisis management and communication with the community directly.
What is Crypto PR?
Simply put, crypto PR is the process of establishing relations between a crypto project and the community at large, determining the means of communication and the information that should be disseminated through media outlets and other channels.
Cryptocurrency PR is part of the given sector, since a cryptocurrency is the underlying project and needs to be presented in the information field as well. As a digital representation of a project, a cryptocurrency needs to be positively highlighted and perceived to be given a chance of being noticed and taken seriously and traded as an attractive asset.
In large part, PR crypto activities determine the vector of a cryptocurrency’s development, as it will determine the information field surrounding the asset and thus influence its trading volumes.
PR Services for Crypto
Cryptocurrency PR agency specialists offer a broad range of services for promoting cryptocurrencies in the information field. In addition, they provide content planning and public relation strategies after analyzing the project and understanding what kind of image it should be attributed.
Among the services that are included in crypto PR are pitching to journalists of news and other stories that can be presented in a positive light for the benefit of the project. The job of a PR specialist is to make sure that the story is written in the way that will be beneficial for the project and in a way that will attract the attention of the community.
Other crypto PR activities include communication with the community through blogs and other resources, where carefully selected information is posted and backlinks are provided to ensure quality organic traffic.
In large part, crypto PR is part of all proper advertising and marketing activities, as it serves as the underlying planning and course-setter of the information strategy to be employed in project promotion.
International strategy session (info-measures, outline and timetable) including
- Briefing and diving into the bowels of the business
- Identifying media positioning
- Generation of newsworthiness
- Audit of experts in journalism and PR
- Developing a method of message and adjusting the tone
- Development of a calendar plan and prioritization of info-messages
- Info positions for loyalty and reputational management
- Personal manager
- Full support during the launch of the campaign on a turnkey basis
Launch of an international media virus including
- Preparation of several concept ideas
- Expertise of journalists and PR strategists
- Complete turnkey preparation of all media viral materials
What We Can Offer?
NFT Community is a reputable and highly experienced crypto PR agency that specializes in promoting projects in a variety of industry sectors. The agency boasts an impressive list of clients, each offering their testimonials about the company’s operation and the success of the strategy and its implementation that NFT Community provided. The agency offers a host of services, including over 30 offers at affordable prices that ensure the success of any PR and advertising effort.
Crypto PR is an inherent part of any proper marketing strategy that has to take into account the positioning of the project and the image it will be projecting. NFT Community is an experienced agency that makes sure that crypto PR brings benefits to the client and becomes an integrated element of its development.
– Yahoo Finance, Press release
– Market Watch, Press release
Request: two press releases published just in time for the client’s marketing campaign
1.Necessary information was inquired to do content writing. We requested some details about the company and the project.
2. Based on the information provided, the press release draft was prepared and sent for approval. Corrections were made according to the comments
3. The final pre-release draft was approved. We never release the article unless the green light is given ✅
4. Some media allow cover images, so we requested the picture from the project and sent the press release for publication.
Results The article appeared in Yahoo the same day after approval
The client left a positive report and recommended us to Paradoxnft.com which came for the same service. Based on the positive results we continued our collaboration and currently working on a Benzinga publication✅
Explosive PR for Cryptocean.io
Crypto Exchange. Business in the blockchain world
- Lobby for the interests of the crypto-company in the public sphere
- Raise the status of the media presence
- Get into the TOP-federal media
- Brand awareness through an empathetic infomercial
- Low weight in the media space
- Lack of PR strategy and publications
- Paid articles didn’t generate traffic and distribution
- Marketing didn’t reveal the full potential of obtaining resources from the market
30 different news feeds were offered
- Then an expert examination of the journalists was carried out to select the best 5 informational events for the customer
- Among the 5 news feeds, the customer agreed on the news feed “Cryptocurrency mining on simulators at fitness centers”
- This kind of news feed didn’t carry any reputational risks, while it was shocking enough to attract the attention of the editors of the TOP media and mention the brand, thereby providing the customer with traffic and increasing the level of brand awareness
STRATEGIC SESSION EXAMPLE OF IDEAS
(YELLOW COLOR SELECTED IDEA)
STRATEGIC SESSION EXAMPLE OF IDEAS
STRATEGIC SESSION EXAMPLE OF IDEAS
SEEDING THROUGH THE INFLUENCERS
- A press release was drafted and a legend invented
- First, the materials were sent by Telegram channels and a database of contacts of known journalists
- Obtained the first reference mass in order to provide a springboard to jump to a top resource (often large resources take the news at the expense of existing interest and the speed of spread to secondary media)
ЕXAMPLES OF SEEDING: TELEGRAM:
GETTING TO THE TOP MEDIA
- We managed to get into more than 4 federal media: Lenta.ru, News.ru, Ria.ru, 360tv.ru, The Village
- The brand’s media presence has appeared
- Strong virulence of news with a mention of the brand increased the level of recognition
- Getting into the TOP federal media
- Lobbying for company interests through an emotionally resonant meta-message
- A media presence emerged
- The appearance of the news triggered a capercaillie of the customer appearance in the media (journalists began to show interest in the comments)
- Got into TOP media organically, generating organic traffic