Landing Pages & SEO

✅ Landing page design (PSD) = 5-10 days

✅ PC and mobile HTML markup (PSD to HTML) = google speed of the page 90+ (green zone) = 5-10 days

✅ Adding mark up on wordpress and making the web easily editable on wordpress admin panel = 2 days

✅ Additional design options (design for the white paper, banners or any other graphics) = by request

A crypto project is the veneer that users see about it. Though the adage is a bit unfair, considering that project teams put a lot of effort into their products and rely on advanced technologies to develop cutting-edge services in the financial and other industries, the fact of the matter is that users are often obtuse. Judging a book by its cover is still highly relevant, not only in the publishing industry, but also on the crypto market, where hundreds of projects are vying for user attention.

In a very superficial world, where looks determine success, or the appearance of it, crypto projects must look at the examples of social media to realize that first impressions are the key. Much like in Instagram, where fake photos can make the impression of beauty, style, glamour or financial success, so too does a website make the first impression of a blockchain project.

This is where the landing page of a crypto project comes in as the determining factor in attracting users to the product or service offering, ensuring traffic and continue reading down to the essence of the product on offer.

What is a Landing Page?

A landing page is the first page of a website that hosts users the moment they are redirected to it from a direct search query or a link. A crypto landing page serves exactly the same purpose, ushering users to the first page describing the essence of the project and its product or service offering.

A crypto landing page has two main purposes that it has to fulfill as quickly and as efficiently as possible. The first purpose is to catch the attention of users and give them an instant, brisk and engaging overview of the project’s essence. The second and most important purpose of the crypto landing page is encouraging users to take action.

How to Create a Crypto Landing Page?

A cryptocurrency landing page can be created using any of the many available website constructors that allow users to tailor their online presence to suit their purposes.

A landing page for crypto projects must follow a specific structure that will encourage users to continue scrolling down to the essence of the product or service. There are a few key elements that have to be present in any effective crypto landing page:

– A stark and impressive design;
– Concise information that instantly clarifies the essence of the project;
– Bold lettering that conveys the atmosphere of the project’s target industry;
– Minimal distracting elements that would not detract from the calls to action;
– Brief and memorable descriptions of the project’s key advantages and product offering.

Among the other important elements that have to be present on any quality landing page is a funneled structure that ushers users to the main explanation and action elements of the project, such as the white paper, the social media channels, or sales platforms. Another important element of the crypto landing page is the structured design that segregates the main constituents of the project’s offering into easily readable blocks.

A pretty HTML crypto landing page must serve the purpose of capturing the attention of users and encouraging them that the project has value and can be profitable in the short or long term, depending on the user’s aims. Ultimately, the landing page must convert visitors into community members, who will be providing liquidity and usability.

Benefits of Creation Landing Page with Us

Creating a crypto landing page requires expertise. That is why projects seeking to develop an effective and captivating landing page must seek out experienced professionals capable of catering to the needs of their users. Among the most experienced and reputable crypto advertising agencies on the market is NFT Community, which offers a host of over 30 advertising services along with landing page creation at affordable prices.

The agency has the testimonials to match and the use cases to prove its expertise in the crypto industry after having operated on it for years. Having supported dozens of projects over the years, the professionals at NFT Community know what crypto enthusiasts expect to see the moment they visit a project’s page.

Success Case



Cryptocurrency SEO

It is smart to start SEO promotion and create free organic traffic as soon as possible. This service has an ROI of over 400%.

Later you will feel grateful for this decision cause relevant traffic to your web bringing sales will cost you 0$.

You will see the first results in 3 months. You do not have to wait for years.

We can promote from 100 to 600 keywords monthly or more.

The world of search engines may seem as simple as type and search, but in reality, the question of finding what one is really looking for and making sure that they find what a business wants them to see is one that is entirely based on a field of science known as blockchain SEO. Search Engine Optimization is a complex undertaking that is indispensable for modern businesses to grow and realize their potential, or even have any chance of being noticed in the vast online space.

The abundance of competitors in the online environment makes it impossible for any single business to constantly have an edge in visibility without making sure that it is properly adhering to the latest SEO trends. Being abreast of new requirements and constant changes in SEO requirements demands monitoring of the space and the changes in the queries, keywords and other parameters that determine a web page’s positioning in search query results.

Cryptocurrency SEO is no different, considering the cutthroat level of competition on the crypto market and the growing restrictions imposed by major search engines regarding crypto advertising. Such an unfavorable environment means that SEO becomes the only instrument for crypto projects to have their projects appear in search queries. In reality, SEO for crypto has existed since the inception of the crypto market, but the recent developments taking place in the industry have started highlighting the importance of crypto SEO as a critical marketing instrument.

What Is SEO For Crypto?

When it comes to blockchain SEO, the process is rather complicated, since it starts not with the web page, but with the search engines. Large search engines like Google and Yahoo, and others, employ specially designed bots that crawl across every single web page on the net and analyze them on the basis of an extensive list of parameters. The parameters of each web page are compiled and analyzed to determine just how relevant that given web page will be to a user in case a query is entered into the search bar. Unlike in the case of paid ads that get propelled to the top of the search results and are highlighted by appropriate markings, websites that do not comply with the indexing criteria of the search engine are indexed lower according to their ranking.

The same principles apply to crypto pages, considering the fact that crypto projects cannot be advertised on Google or Facebook in light of recent restrictions. This means that SEO crypto factors embedded in the web page will determine its indexing in an organic manner based on the way the search engine bots analyze the criteria contained on the page.

In essence, crypto SEO is the process of optimizing the content of the web page in accordance with the requirements of the search engine to make sure the algorithms involved rank the page higher in the search query results. SEO for all things crypto related nests on four main pillars, which are:

  • Appropriate keyword research and embedding;
  • Website structure optimization;
  • Content optimization;
  • Link building.

Combined, these four factors, if properly executed, will ensure that the website is ranked high enough to attract the user’s attention based on their query. As such, the SEO specialists of crypto projects must take into account the search queries that their potential users can insert in the search bar to make sure their website will suit the request.

How Can Cryptocurrency SEO Work?

Cryptocurrency SEO works by taking into account the main keywords and related information contained within a web page to match it to the user’s request. By matching the content on the page to the search query of the users, the web page stands a chance of being noticed and clicked on. Since most users never search beyond the first page of query results, it is vital from a marketing and business success point of view for the web page to be displayed among the first six or ten results to have a chance of being considered by the searching user.

SEO is vital for marketing and is an indispensable instrument in modern advertising, since it is part of a holistic marketing campaign that ensures traffic generation and proper positioning of the project as a whole in the online environment. The main point of blockchain SEO is making the website visible to potential users and thus attracting their attention. And since the website is the main hub of information about a project, it is vital for marketing specialists to have it noticed.

SEO also works, because it is part of ongoing project development. The process of monitoring and adjusting the changing trends and keywords involved in  crypto SEO ensures continued visibility of the website and its adaptation to changes on the market. Since the success of a project starts with its visibility and the availability of organic traffic that results in target actions and community building, having it found in search queries is the first step to making traction.

SEO Strategies For Crypto Business

The process of optimization starts with analysis of the keywords on the market that relate to the crypto project in question and the industry it is involved with. Since search engine results are constantly changing, the developers of a crypto project have to first understand their users and their search behavior.

Keywords are the constituents of SEO, since the bots that roam websites latch onto words and their syntax that match search queries related to them. As such, having as many keywords embedded in the website’s content and in proper order is the first step to ensuring that key parameters of website indexing are taken into account to make sure the search engine’s algorithms rank the website higher. There are specific lists of keywords available online pertaining to certain industries, but the crypto market is constantly changing and user requests evolve. As such, experienced crypto marketers constantly update their keyword lists.

The next step in a proper crypto SEO strategy is website structure. Having too many technical features and explanations directly written in website blocks is a turnoff for many users. Even if the website is ranked high in the search index, users who visit it and do not instantly understand what the project is about in simple terms will simply leave and search for easier to understand competitors who have adjusted their websites better.

Website content optimization is critical to crypto SEO efforts, since the content determines what users and visitors of the website see the first time they open it. The content refers not only to the way the texts are written and the keywords they contain, but also the information they convey. The texts must be written in a clear, informative and concise way to make sure that users do not spend much time to sift through walls of text to find out what the project is about, the benefits it can offer and whether it matches what they are looking for. That is why content optimization starts at the moment of website creation and must take into account both keywords and structure at the onset of description writing.

An adjacent and vital strategy is backlinking, which involves the inclusion of links to the main website from external sources. This means that hyperlinks to the website must be embedded in pages that potential users of the website will visit and are likely to have their interest peaked by seeing the link in a quality context. Links play a vital role in SEO, since the amount of links to a website in external sources is one of the main parameters that determines the ranking of the page in search engine results.

Combined, the four efforts ensure that the crypto project page is propelled to the top of results and gains the necessary visibility to have users see it alongside other pages that have the highest degree of relevance. Ultimately, it is the responsibility of the marketers to make sure that SEO is used to the greatest effect.

Benefits of SEO for Cryptocurrency Websites

The main benefit of SEO for cryptocurrency websites is gaining visibility among search results in engine result queries. Apart from that, SEO ensures organic discovery of the website and thus promotes quality traffic generation and the attraction of new users.

Other benefits of SEO include enhanced user experience, marketing funnel optimization, target audience reach, constant organic promotion, and ultimately results in high ROI.


Proper application of SEO for crypto projects is vital for ensuring the generation of quality traffic. Having competent and experienced SEO specialists is the key, which means that crypto projects have to refer to reputable crypto marketing agencies to boost their marketing efforts and SEO. One of the most reputable and experienced agencies in the field is NFT Community, which offers a broad range of SEO services at affordable prices and has years of expertise on the crypto market with dozens of cases and client testimonials to prove its competence.

SEO for a crypto project (NDA)

Technical optimization

  • Conducted full technical audit
  • Removed plenty of images with 404 error
  • Removed pages with redirect in structure
  • Fixed pages with duplicate titles and descriptions
  • Added canonical links to every URL on the site
  • Increased site speed up to green zone by Google Pagespeed Insights

Internal optimization:

  • Collected semantic core
  • Extended site structure and added a lot of pages for medium – low volume keywords
  • Added pages for geo targeted keywords
  • Added optimized meta data (title, description, h1)
  • Added seo optimized texts to every prioritized page
  • Made Internal linking of the every prioritized page
  • Added some useful info articles to the blog

External optimization:

Gained relevant link mass by:

  • Crowd marketing
  • Profile submission 
  • Guest-post submission
  • Building our own PBN network